Tag Archive for 'Ellen MacArthur'

Ellen MacArthur speaks with Jon Snow about the only economy which is sustainable

November 14th, 2011 by Ellen MacArthur Foundation

“If you redesign things differently there’s no reason why you cannot make that product again and again and again,” says Ellen MacArthur. “If you are faced with running out of something, surely the solution is to use less but it doesn’t solve the problem. It buys ourselves more time.” “The idea of a circular economy […]

Recycling is not enough – industry needs to close the product lifecycle loop to be sustainable

December 8th, 2010 by Ellen MacArthur Foundation

The Ellen MacArthur Foundation raises awareness of the need to develop a Circular Economy to create a sustainable civilisation that generates no waste. She visits Interface Flor, which makes flooring, to see how the company is developing a closed-loop system.  Following the cradle to cradle philosophy, when the flooring needs replacing, it can re-enter the […]