Waitrose helps Guernsey’s primary school children grow and sell food

May 12th, 2013 by Waitrose

Waitrose ‘Grow and Sell’ initiative aims to encourage seven to eleven year old children across the UK and Channel Islands to grow their own produce and sell it to Waitrose customers.

The initiative, in association with the Waitrose farm on the Leckford Estate, aims to inspire over 100,000 children to grow their own produce during the summer months.

The children will learn more about where food comes from, the impact of seasons and develop entrepreneurial skills by selling their food directly to shoppers.

Waitrose Admiral Park and Waitrose Rohais will work with four local primary schools each, including Amherst, La Houguette, Le Rondin, St Andrew’s, St Mary and St Michael, Forest, Vauvert and Vale School.

Each school will receive a ‘Grow and Sell Seed Kit’ which has been specially designed to get school vegetable patches up and running and includes seeds, equipment and step-by-step growing instructions.

Later in the summer, the branches will invite the schools to sell their home-grown produce outside the local stores.

Schools will also be able to receive additional ‘Grow and Sell Seed Kits’ through the in-store Waitrose Community Matters scheme, where customers can support their local school by dropping a green token into the relevant perspex box.

The initiative has seen support from the States of Guernsey.

Deputy Mike O’Hara, Minister for the Culture and Leisure Department, said “the States is committed to promoting healthy eating and the subject of growing food locally is very significant to our island.”

Deputy Mike O'Hara, States of Guernsey Minister for Culture and Leisure Department (click image to expand - ©RLLord)

Deputy Mike O’Hara, States of Guernsey Minister for Culture and Leisure Department (click image to expand – ©RLLord)

“It’s more important than ever that we teach Guernsey’s youth the importance of growing and sourcing goods locally.”

“I welcome Waitrose’s new initiative and I’m confident that it will go some way in helping to achieve this,” he said.

Alan Titchmarsh, well known TV presenter and gardener, recently came on board at Waitrose to help raise the profile of British agriculture and horticulture.

Alan Titchmarsh said “teaching children at an early age about the food they eat and where it comes from is something that I’m very passionate about.”

“We’ve all read shocking statistics about how many nowadays do not know what chips are made from or that a blackberry is a type of fruit and not just a phone.”

Alan Titchmarsh at Baubigny Secondary School on 23 November 2012 (click image to expand - ©RLLord)

Alan Titchmarsh at Baubigny Secondary School on 23 November 2012 (click image to expand – ©RLLord)

“The Waitrose ‘Grow and Sell’ scheme will play an important role in helping children understand the journey from field to plate.”

“And evidence shows those who participate in growing projects are more likely to eat a wider variety of foods and make good nutritional choices throughout their lives,” he said.

Allen Edwards, branch manager of Waitrose Admiral Park, said “we are really pleased to be rolling out this initiative to our Guernsey branches.”

“Growing food at school encourages children to eat well and to go for a wider variety in their food. We believe this is very important as it paves the way for healthy eating,” he said.

“The scheme also allows children to identify where food comes from, the importance of seasonality and the fragility of producing food.”

“But broader than that, we hope it will teach children to be enterprising by developing an entrepreneurial spirit by selling their produce to our customers,” Mr Edwards said.


  1. No Comments

Have your say