C.I. Co-operative Society Fairtrade product sales continue to grow

March 3rd, 2013 by The Channel Islands Co-operative Society Limited

Fairtrade bananas (click image to expand - image courtesy of the Channel Islands Co-operative Society Ltd.)

Fairtrade bananas (click image to expand – image courtesy of the Channel Islands Co-operative Society Ltd.)

The Channel Islands Co-operative Society‘s sales of Fairtrade products have reached £2.5 million as existing products continue to sell well and more products and manufacturers achieve Fairtrade status.

Mark Cox, the Society’s chief operating officer, said that this demonstrates the continuing appeal of Fairtrade products to consumers, despite the economic downturn and squeeze on household spending.

“These tough economic times are making shoppers think carefully about how and where they spend their money and value is important.”

“Some people think Fairtrade means more expensive but in a lot of cases that isn’t true and they are actually very competitively priced. Our customers can also see the benefits of buying Fairtrade and the ethical difference it can make in ensuring a fair price is paid to suppliers around the world,” he said.

The Channel Islands Co-operative boasts the most diverse range of Fairtrade grocery products of any supermarket in the Channel islands – from cakes to cotton wool, and bananas to beers.

The Channel Islands Co-operative Society sells over 225 Fairtrade products in its larger supermarkets with Co-op 99 brand teabags and Co-op Rich Roast Granules, 100g and 200g, being the most popular Fairtrade tea and coffee products sold by The Society.

Far and away the best selling Fairtrade product on the shelves is bananas, which reached sales of nearly £1 million in 2012.

“Many of our own-brand categories are fully Fairtrade such as chocolate and coffee, which celebrates its 10th year of being fully Fairtrade this year, as well as bananas which went wholly Fairtrade last year.”

“Fairtrade and the Co-operative are closely linked because we abide by the same principles of fairness for all and sharing in collective success,” Mr Cox said.

Fairtrade Fortnight runs from Monday 25 February to Sunday 10 March 2013.


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