Guernsey anti-drink drive campaign to maintain momentum in 2013

February 4th, 2013 by Lagan Construction Group

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THE Christmas anti-drink drive campaign resulted in fewer people being charged despite an increase in the number of checks.

Guernsey Police, which jointly co-ordinates the campaign with the Drug & Alcohol Strategy, has revealed that over the Christmas and New Year, just 11 people were arrested and charged for driving while under the influence of alcohol.

“Using our special constables, we significantly increased the number of checks undertaken and the locations in which we set up checks from 1 December 2012 until 6 January 2013, which we consider to be the festive period,” said John Tostevin, Guernsey Police traffic sergeant.

“As a comparison, when we increase the number of checks for speeding, the number of offences increase and so we expected the same thing to happen with drink driving,” he said.

“But the reverse has happened and the number of people arrested and charged has dropped from 13 in the 2011 to 2012 Christmas and New Year holiday period to 11 in the 2012 to 2013 Christmas and New Year holiday period. We believe that is a direct result of the campaign. The high profile of the anti-drink drive message has acted as a very effective deterrent to islanders and also given people more confidence to report a drink driver if they suspect one. We are delighted with the results,” John Tostevin said.

The campaign, which is sponsored by Lagan Construction Group, focussed on the average drinker.

Guernsey Police and the Drug & Alcohol Strategy also linked up with Liberation Group, which each year offers designated drivers free soft drinks in any of its 24 Bailiwick of Guernsey establishments, to further increase awareness.

“Our aim was to remind people that just one alcoholic drink can have a serious impact on your ability to drive and that it is simply not worth the risk,” said Andrea Nightingale, the Drug and Alcohol Strategy co-ordinator.

“To see such success in the first year of working with Lagan Construction Group as the main sponsor and Hamilton Brooke as design sponsor is brilliant,” she said.

‘The challenge now is to maintain momentum over the coming year and ensure that the figures continue to fall.

Edwin Ryan from Lagan Construction Group said the message was an important one.

“Road safety is a priority for Lagan and so to see positive results in the first year that we have been involved is testament to the work which Guernsey Police and the Drug and Alcohol Strategy team have done. We look forward to helping them keep road users even safer during 2013,” he said.


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