The Holy Trinity Church collecting for food bank, outside Waitrose in Guernsey on 24 November 2012

November 21st, 2012 by Waitrose

Waitrose supermarkets across the Channel Islands and UK are helping customers increase their support for local communities this Christmas.

All Waitrose shops have invited a local food bank to carry out collections which will give Waitrose customers the opportunity to buy an extra grocery item from a suggested shopping list, which will be distributed to people in need in the local community.

The Holy Trinity Church will be collecting outside Waitrose Admiral Park and Rohais branches on Saturday 24 November 2012.

Waitrose is also giving an additional £1 million to local good causes through its award-winning Community Matters ‘green token’ scheme in November and December 2012. 1,700 charities across the UK and Channel Islands will benefit.

The supermarket is donating this additional money by cutting back on the production costs of its ‘Giving more this Christmas’ TV advert which features Delia Smith and Heston Blumenthal against an uncharacteristically stark backdrop.

Shoppers at Waitrose Admiral Park and Rohais branches, will be able to vote with a green token for the charity that they would like to benefit from a share of a £3,000 donation, instead of £1,000 a month.

Allen Edwards, Branch Manager of Waitrose Admiral Park, St Peter Port, said “we’ve always been committed to supporting our the communities in which we serve, but we feel that it is important that we do even more this Christmas to help those in need.

As well as increasing our donations, we’re also giving our customers the chance to share in the spirit of the advert by supporting our local food bank with the really valuable work they carry out in our area.”

Customers shopping on in the six months to February 2013 will have their say in directing £150,000 to their choice of national charities at the online checkout. online donations from September to November 2012 will go to RNLI, Multiple Sclerosis Society and Child Bereavement Charity and from December to February 2013 they will go to the Trussell Trust, Teenage Cancer Trust and Bipolar UK.

Waitrose has donated more than £11 million to over 32,000 causes and charities across the UK and Channel Islands since Community Matters launched in 2008.


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