Coca Cola’s Recyclometer shows the energy saved by recycling

October 4th, 2012 by Richard Lord

Coca-Cola Recyclometer

Coca-Cola successfully recycled over ten million plastic bottles from the 2012 London Olympic and Paralympic Games.

Coca-Cola is focused on increasing the amount of recycled materials in their packaging, and especially focused on recycling PET plastic bottles.

In conjunction with WRAP, Coca-Cola have provided a Recyclometer that informs users how much energy is saved by recycling selected items.

On the left side of the Recyclometer is a list of items. Pull the scroll bar down to reveal the full list of items. Clicking on each item recycled reveals how much energy can be saved in minutes or hours of use.

For example, recycling one 330 ml aluminium can saves the energy required to run a television for two hours or a 100 watt light bulb for 2 1/2 hours, or an 800 watt microwave for 18 minutes.  The ‘i’ button to the right of the energy saved result provides the details of the comparison.

Recycling one glass wine bottle saves enough energy to operate one 100 watt light bulb for three hours, or a Samsung 40 inch full HD LCD TV for  2 1/2 hours, or an 800 watt microwave for 24 minutes.

An image of the Recyclometer in use (click image to expand - image courtesy of Coca-Cola and WRAP)

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