BMW i London showroom promotes sustainable mobility concepts

July 30th, 2012 by BMW Group

The ‘BMW i showroom‘ on Park Lane, London is displaying the lightweight all-electric BMW i3 Concept car, and the BMW i8, the revolutionary plug-in hybrid sports car, from 25 July 2012.

Ian Robertson,  Member of the Board of BMW AG, said “BMW i Park Lane marks a completely new approach to the display and explanation of premium electric cars.”

“It gives people a perfect opportunity to learn more about electromobility and to take a close look at our future electric and plug-in hybrid BMW i vehicles. This is an important next step in bringing these revolutionary new vehicles to market, beginning with the i3 late in 2013.”

BMW i Park Lane will become a retail outlet for the model range as the new models come to market.

London was chosen as the venue for the first BMW i Store because of its importance as Europe’s only megacity and its influence as a global trend-setter.

Like many other cities around the world, London faces environmental and traffic congestion challenges that require innovative and sustainable mobility solutions. BMW i aims to provide some of those solutions.

UK Business Minister Mark Prisk said “following hard on the heels of BMW’s decision to produce engines for their future i8 plug-in hybrid sports car at Hams Hall, the fact that they have chosen to locate the first ever BMW i Store in London is another vote of confidence in the UK.”

“Our manufacturing base and capital city continue to attract inward investment and we are at the forefront of selling low-emission vehicles as well as demonstrating and manufacturing them,” Mark Prisk said.

Boris Johnson, Mayor of London, said “I want London to be a showcase for new technologies, not only to create jobs but to deliver improvements to quality of life. It is great news that BMW has decided to base its first ever i Store right here, confirming the capital’s status as a champion of electric vehicle use.”

The new BMW i3 Concept has an entirely new interior featuring natural, renewable materials. In the boot are mounted two BMW i Pedelec Concept bicycles representing the perfect extension of urban mobility.

The compact bikes are fitted with an electric motor that tops up the rider’s muscle power with an extra dose of torque, which means the rider can get around faster and with less physical effort.

The BMW i Pedelec Concept bicycles can be folded up quickly and the batteries recharged while in the boot of the BMW i3 Concept.

The BMW i3 will be BMW Group’s first all-electric series production vehicle, available to customers from late 2013, and the i8 will follow in 2014.

These groundbreaking cars are engineered in a revolutionary way; featuring an innovative LifeDrive design that mixes lightweight carbon fibre reinforced plastic bodies and aluminium space-frame chassis with the latest in electric drivetrain technology.

The BMW i3 is powered by an electric motor mounted over the rear axle and which generates an output equivalent to 170 hp and 250 Nm of torque. The vehicle accelerates from zero to 62 mph in sub eight seconds with zero emissions. The car is also practical being able to seat a regular family and have a 200-litre boot. For customers wishing to travel on longer distances the i3 will also be offered with a range extender engine.

The BMW i8 proves that you can have high performance and eco-conscious motoring together.

When this 2+2 sports car comes to market in the first quarter of 2014 it will feature a modified version of the same electric motor used in the BMW i3, except this time mounted over the front axle, combined with a UK-built three-cylinder, 1.5-litre turbocharged combustion engine mounted in a mid engine configuration.

With a combined petrol and electric engine power output of 349 hp and 550 Nm of torque it will be capable of reaching 62 mph from standstill in less than five seconds. It does this while producing less than 99 grams of C02 per kilometre and attaining an approximate 94 mpg on the combined cycle.

The BMW Group also presented for the first time the new BMW i wallbox charger which has been specially created for BMW i models.

he BMW i wallbox has been designed to make home-charging particularly easy and efficient with installation offered via BMW i partners.

Ian Robertson pointed out that most people still don’t have personal experience of what it means to drive or live with an electric car and therefore have many questions that need to be answered.

He said “the BMW i strategy addresses people’s e-mobility concerns with a holistic approach, which we call BMW 360° ELECTRIC.”

BMW i will support customers with a four-pillar package which includes:

  • Assistance Services – Customers will be able to rely on services such as ConnectedDrive e-remote apps and future roadside services such as mobile recharging equipment. These will include monitoring tools that allow the use of smartphones to check the car’s battery level, charging status together with an advanced navigation system that will select the optimal ECO route and display all the charging stations on the way.
  • Public charging – BMW i will partner with public charging providers in all countries where BMW i models are introduced.
  • Home charging with the BMW i wallbox and installation services.
  • Flexible mobility solutions – Customers sometimes have mobility requirements which cannot be completely met by the range of an electric car. In such cases, BMW i will offer mobility options that enable longer distances to be covered – for example, through the access on such occasions to a BMW powered by a conventional, fuel-efficient combustion engine. The DriveNow premium car sharing service BMW Group created in partnership with car hire firm Sixt in March 2011 will also allow registered users to locate their nearest available car via a website and smartphone application in key cities.


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