Dutch bicyclists plant bee-friendly flowers along 1000 kilometre trail

May 15th, 2012 by Eosta B.V.

Nature & More have launched an international “Bees Love Organic” campaign.

As part of this campaign, more than a thousand Dutch cyclists are currently transforming a 1000 kilometre long bicycle trail into a “bee trail”, by sowing organic flower seeds.

Dutch bicyclists are planting flower seeds to benefit bees (click image to expand - image courtesy of Eosta B.V.)

Twenty-three German organic wholesalers and retailers are distributing 280,000 bags of flower seeds with their organic products, and The Youth Initiative Program in Sweden has created a flowering meadow as well as a short video featuring buzzing students.

Nature & More, together with a number of NGO’s, is distributing 400,000 bags of organic flower seeds throughout Europe. The campaign, which runs through the summer of 2012, promotes organic crops and helps bees by sowing seeds of flowering plants that bees feed-on.

In the paper “Importance of pollinators in changing landscapes for world crops” published in the Proceedings of the Royal Society, Alexandra-Maria Klein estimated that 35% of global food crops depend on pollinators; of which bees are the most prominent. Beekeepers and researchers are seeing the worldwide drop in the population of bees with increasing worry.

Science published in March 2012 two articles claiming that neonicotinoid pesticides are at least partly responsible for Colony Collapse Disorder.

Nature & More, a Dutch-based international distributor of organic fruits and vegetables with an estimated US$100 million turnover, decided to launch the “Bees Love Organic” campaign with the assistance of several environmental NGOs.

The campaign hopes to distribute 400,000 free bags of organic flower seeds for bees in Germany, Belgium, the Netherlands, France, Sweden and the Czech Republic, which will create over 400,000 square meters of bee flower pasture.

In the Netherlands, a popular 1000 km long cycle track along farms and countryside called the “Potato trail” is being transformed into a “Bee path”.  More than a thousand consumers have already applied for the free flower seeds to sow along the track, like Olga from Amsterdam, who wrote, “what a great initiative! I love cycling and want to help save the bees from dying out.  Please send me some of those seed bags.”

A Dutch bicyclist sows bee-friendly flower seeds along a bicycle trail in the Netherlands for Nature & More's "Bees Love Organic" campaign (click image to expand - image courtesy of Eosta B.V.)

According to the “Bees love organic” campaign, bees have better survival chances with organic farming, not only because pesticides aren’t used, but also because organic farming increases biodiversity.

Nature & More founder Volkert Engelsman said “since the 1990’s we have been trying to get across that “organic” means much more than not using  inorganic chemical inputs.

“Farmers in Asia, America and Europe who work with us, recognize that the future of agriculture must lie in teaming up with nature, instead of fighting it. The bees are our allies, so let’s support them,” he said.


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