Replicating nature by creating a zero waste circular economy

August 31st, 2011 by Ellen MacArthur Foundation

The Ellen MacArthur Foundation has produced this short video on why a circular economy will solve the problems our linear economy creates.

“In the living world there is no landfill.”

“Humans have adopted a linear approach.  We take, we make, and we dispose.”

“If we accept that the living world’s cyclical model works, can we change our way of thinking so that we can operate a circular economy?”

“What if the goods of today became the resources of tomorrow.”

“One solution may be to rethink the way we view ownership.”

“What if we designed products that came back to their makers?”

“The circular economy isn’t about one manufacturer changing one product.  It’s about all the interconnecting companies that form our infrastructure and economy coming together.”


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