IGD survey shows that British shoppers want more kerbside collection to encourage recycling

July 4th, 2011 by IGD

Shoppers are more likely to increase the amount of packaging they recycle if councils collect all recyclable materials near their homes, according to new IGD ShopperTrack research published on 4 July 2011.

Nearly four in ten (37% of) shoppers said if all types of recyclable material were collected at kerbside, it would encourage them to recycle more of the packaging they use. This was the top answer given and other popular responses to promote recycling were:

  • 35% want more consistent recycling labelling
  • 33% would like their council tax based on the amount they recycle
  • 32% think they should receive some cash back for returning or recycling
  • Shoppers are prepared to play their part in being more environmentally friendly in the year ahead:
  • 62% plan to recycle more product packaging
  • 60% will take more reusable bags or bags for life when they do their grocery shopping
  • 36% said they would boycott more products with excessive packaging

Joanne Denney-Finch, chief executive, IGD, said: “Shoppers trust food and grocery firms to do the right thing when it comes to the environment. More than four-fifths (83%) of them say they expect our industry to be using sustainable practices.

“Food and grocery companies are actively encouraging shoppers to be more green, from rewarding them with loyalty points for recycling products and reusing carrier bags, while also leading from the front. For example, 34 IGD members have also pledged to prevent 75,000 tonnes of waste being created by the end of 2012, as well as diverting a further 150,000 tonnes of waste from disposal by the same time next year.

“Shoppers are willing to play their part in being more sustainable, but they expect local councils to help them make a difference by extending kerbside collection.”


The IGD ShopperTrack surveyed 1,000 main grocery shoppers in Great Britain between 29 April and 6 May 2011.


1 Response to “IGD survey shows that British shoppers want more kerbside collection to encourage recycling”

  1. rosie dorey

    This evening I went to the Viaer Marchi which was a great event…. except that like all the other fetes, shows etc in Guernsey, the rubbish was being collected altogether in large barrel like bins. There were a few bins for recycling plastic bottles dotted about, but generally the bins were for everything to be thrown in together. It’s ludicrous that we are meant to be getting everyone recycling and yet the message at these big public events is always the same…… recycling is not something that we do all the time, only when we can be bothered.

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