BMW’s electric i3 and hybrid i8 Concept cars close to production

December 30th, 2011 by BMW of North America

“BMW i is BMW Group‘s response to the changing demands in sustainable and individual mobility,” said Manuel Sattig, Communication Manager for Project i, BMW AG. BMW i provides a whole new focus on sustainability. “The i brand has a new architecture called The LifeDrive architecture,” says Rich Steinberg, Manager, Electric Vehicles Operations & Strategy, BMW [...]