Tag Archive for 'Disney research'

Influencing sustainable behaviour

September 12th, 2012 by Journal of Consumer Research

Consumers are more likely to change their behaviour if they voluntarily commit to changing rather than being told what to do, according to a study “Commitment and Behavior Change: Evidence From the Field” published in the Journal of Consumer Research. So carefully nudge them along if you’re trying to encourage more environmentally-friendly behaviour. “Commitment promotes […]