Tag Archive for 'consumer behaviour'

Influencing sustainable behaviour

September 12th, 2012 by Journal of Consumer Research

Consumers are more likely to change their behaviour if they voluntarily commit to changing rather than being told what to do, according to a study “Commitment and Behavior Change: Evidence From the Field” published in the Journal of Consumer Research. So carefully nudge them along if you’re trying to encourage more environmentally-friendly behaviour. “Commitment promotes […]

The Confederation of British Industry (CBI) reports on why climate matters for business

September 18th, 2010 by Confederation of British Industry

The CBI‘s report on adaptation recognises that our infrastructure is not ready for the radical changes ahead to Britain’s climate and call for the Government to make its environmental data more easily available to help businesses prepare for the risks of climate change. To find out more about the CBI’s work on climate change visit […]