Living Streets Guernsey wishes us to heed message ‘Be Safe Be Seen’ during Road Safety Week

November 14th, 2013 by Living Streets Guernsey

(click image to go to the Road Safety Week website)

(click image to go to the Road Safety Week website – image courtesy of BRAKE)

The UK Road Safety Charity BRAKE co-ordinates Road Safety Week, which is from 18 to 24 November 2013.

This year BRAKE is asking everyone to “pledge to tune in to road safety – that means promising to do your best to keep focused on the task at hand, and never putting yourself and others in danger for the sake of a call, text or other activity that can wait”.

Living Streets Guernsey is once again encouraging organisations to take part in “Bright Day” – a dress down day on Friday 22 November 2013 to emphasise its message BE SAFE BE SEEN.

Tom Le Pelley, Chair of Living Streets Guernsey, said “negotiating Guernsey’s narrow roads is always a challenge and even more so on a dark rainy night when your vision is limited. “Bright Day” is a fun day with a serious message. Everyone taking part is encouraged to dress in brightly coloured clothes to emphasise the importance for pedestrians and cyclists to be visible after dark.”

So far the following organisations have confirmed they are taking part on 22nd November:

Butterfield Bank, OSA Recruitment, the Insurance Corporation, Mercator Trust and Frossard House.

Specsavers (who is one of the main sponsors of the UK event) will be holding their “Bright Day” on 6 December 2013.

Living Streets Guernsey hopes that more organisations might still take part.

“We will be using all the funds collected during “Bright Day” to buy high visibility items which will be distributed to those who take part in the event and also to schools.”

“Last year we raised over £800 and distributed over 400 hi-vis items to employees and to schools for their cycle proficiency and Walk to School initiatives,” Mr Le Pelley said.

German road safety research has shown that while 75% of all driving is done during daylight hours, more than 50% of all fatal accidents happen during the hours of darkness.

Ninety per cent of a driver’s reaction depends on vision, and vision is severely limited at night.

Even on well lit roads depth perception, colour recognition, and peripheral vision are compromised after sunset.

Research has shown that a driver travelling at 40 miles per hour with dipped headlights has as little as 1.5 seconds to react to a hazard on the road. This rises to three seconds on main beams.

A pedestrian hit by a vehicle travelling at 40 mph has a 9 out of 10 chance of being killed. At 20 mph that pedestrian has a 9 out of 10 chance of surviving.


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