Volkswagen electrifying all vehicle classes to lead in electric mobility by 2018

September 13th, 2013 by Volkswagen

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Volkswagen plans on producing 14 electric and hybrid vehicle models by 2014. The car company has set its sights on market leadership in electric mobility by 2018 (click image to expand – image courtesy of Volkswagen)

The Volkswagen Group has set its sights on global market leadership in electric mobility.

“We are electrifying all vehicle classes,” Prof. Dr. Martin Winterkorn, CEO of Volkswagen Aktiengesellschaft, said on the eve of the 65th International Motor Show in Frankfurt am Main.

“We have everything we need to make the Volkswagen Group the top automaker in electric mobility by 2018,” he said.

The company wants to win new customers with electric vehicles that are technically mature, practical in everyday use, safe and affordable, and is showcasing models such as the all-electric e-up! (which will be available for order in the UK from November 2013) and the e-Golf (which will be available in 2014) as well as the Audi A3 e-tron plug-in hybrid and the Porsche Panamera S E-Hybrid, also a plug-in model, at the auto industry’s leading motor show.

Professor Winterkorn said “the electric car cannot be a compromise on wheels, it must convince customers in every respect.”

He said that environmental compatibility and sustainability were increasingly becoming the main purchasing criterion.

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Professor Dr Martin Winterkorn, Chairman of the Board of Management of Volkswagen AG, speaking about Volkswagen commitment to win new customers with electric vehicles (click image to expand – image courtesy of Volkswagen)

“From the zero-emission city car, through the plug-in hybrid all-rounder, it is our customers who decide for themselves just how much e-mobility they want.”

He went on to say that electric-drive vehicles were a key building block for achieving the ambitious climate protection targets, and that the plug-in hybrid had the greatest market potential.

Initially, a total of 14 models from several Group brands will be available with electric or hybrid drive technology by 2014.

If there is sufficient demand, up to 40 new models could be fitted with alternative drivetrains.

Winterkorn underscored that Volkswagen had placed electric mobility “at the centre of the Group.”

“We have developed the know-how for electric motors and battery systems at our own components plants.”

“We have recruited 400 top experts for electric traction and qualified almost 70,000 development, production and service employees in this new technology – the biggest electrification training programme in our industry.”

The Volkswagen Group invests over €7 billion in research and development each year.

A significant share is spent on developing technologies and components for electric mobility – more than in any other field.

The key to rolling out electric mobility swiftly and efficiently across all brands and vehicle classes is the modular toolkit systems which from the start have been designed for assembling electric drives.

According to Professor Winterkorn, anyone who genuinely takes ecological responsibility seriously goes one step further.

“We must have a holistic mindset and a comprehensive approach to mobility – from generating energy through development, production, retail and vehicle operation right down to recycling.”

“Our clear goal, therefore, is to lead with holistic, modern mobility concepts,” he said.


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