Sir Bradley Wiggins to help cancer charity & promote Guernsey cycling

September 22nd, 2013 by Opus Media Group Ltd

Sir Bradley Wiggins Tour de France peloton leaves Samatan leading 15th stage ©Robert King aka robkingcameraman 160712 (click image to expand - image © )

Bradley Wiggins (now Sir) leaves Samatan leading the 15th stage of the Tour de France on 16 July 2012 (click image to expand – image ©Robert King aka robkingcameraman on Flickr)

Sir Bradley Wiggins will visit Guernsey in mid-October 2013 to launch The Official Bradley Wiggins Opus, produced by Opus, the Guernsey-based world leader in large-format luxury publishing.

The publication launch will take place at a gala charity dinner at Beau Sejour Leisure Centre on the evening of 18 October 2013, which will be attended by Sir Bradley as part of a weekend of activities on the Island, culminating in a charity cycle event on Sunday 20 October 2013.

Over the course of the weekend Sir Bradley will hope to promote cycling to the Guernsey community and meet as many of the Islanders as he can, young and old, including some of the Island’s elite sporting youngsters.

Opus Co-founder Paul Murphy said “it is always a delight to be able to bring a partner of such stature to Guernsey.”

“In the past we have had the pleasure of hosting the late Sir Bobby Robson, Martin Johnson and Sir Bobby Charlton for Opus events.”

“It is a thrill to continue that theme by having a great champion such as Sir Bradley join us, particularly as it will come so soon after competing in the Tour of Britain and the UCI World Championships in Florence, Italy.”

The beneficiaries of the charity events over the course of the weekend will be Sir Bradley’s charitable foundation and local cancer charity Male Uprising in Guernsey (“MUG”).

Ian Brown of Ian Brown's Cycle Shop and Male Uprising Guernsey (click image to expand - ©RLLord)

Ian Brown of Ian Brown’s Cycle Shop and Male Uprising Guernsey (click image to expand – ©RLLord)

Ian Brown, MUG Honorary Patron, and owner of Ian Brown’s Cycle Shop, who has been instrumental in helping to organize the weekend’s activities involving Sir Bradley, believes this is the perfect way to boost local cycling and raise awareness and funds for Sir Bradley’s Foundation and MUG at the same time.

Ian Brown said “we are delighted that Sir Bradley Wiggins is bringing his Opus to Guernsey and we’re working hard to ensure our Island gives this sporting superstar the reception he deserves.”

“The weekend will be very inclusive and inspirational for the whole community, but especially the young people of Guernsey and it will raise funds for Male Uprising Guernsey and Bradley’s own charitable foundation.”

“To have the support of a legendary Olympian and the first ever winner of the Tour de France is inestimable,” Mr Brown said.

Sir Bradley Wiggins London Olympics time trial Esher England 010812 ©Doug Shaw SGB em (click image to expand - image ©Doug Shaw)

Sir Bradley Wiggins cycling during the London Olympics time trial in Esher, England on the 1 August 2012 (click image to expand – image ©Doug Shaw aka snoopdougydoug on Flickr)

The Opus delivers the ultimate celebration of Sir Bradley Wiggins’ extraordinary achievement in becoming the first ever British winner of Le Tour de France – a fitting tribute to one of the greatest British sportsmen of all time.

2012 was the year that saw the culmination of a lifetime of hard work and dedication.

Sir Bradley began the year as one of the country’s greatest Olympians, the winner of six world titles and with dreams of making the Yellow Jersey his own.

The rest is history as he ended the year with a fourth Olympic gold, making him the joint most decorated British Olympian, the Velo d’Or for best rider of the year, the BBC Sports Personality of the Year (in the most competitive event in its history) and the announcement of a Knighthood in the New Year’s Honours List for services to cycling.

These incredible achievements were overshadowed by his remarkable victory in Le Tour de France, a victory rightly hailed by Sir Chris Hoy “as a one-off sporting achievement, the greatest thing we have ever seen from a British competitor.”

The Official Bradley Wiggins Opus is a large-format, luxury publication produced in a landscape format and measuring 48 cm x 35 cm, weighing 15 kg and composed of 360 hand-bound pages, filled with more than 600 stunning photographs, 90% of which have never been published before.

Every copy is bound in black leather and presented in a stunning yellow clamshell case.

The Opus is available in three editions. The marquee – 101 Yellow Jersey Edition is limited to just 101 copies worldwide each personally signed by Sir Bradley and adorned with a piece taken from one of the yellow jerseys actually worn by Sir Bradley during the latter stages of the 2012 Tour.

The 101 Signed Edition is limited to just 300 copies and is also personally signed by Sir Bradley.

These two limited editions are supported by the 101 Classic Edition, which is unsigned but carries all the same unique content.

The Official Bradley Wiggins Opus focuses purely on Sir Bradley’s 2012 Tour de France triumph.

Before Le Tour, Sir Bradley agreed that his friend and highly respected photographer, Scott Mitchell, would follow him, day and night, throughout his personal journey.

Scott had ‘access all areas’ privileges, providing Opus with hundreds of unique, unpublished photographs of Sir Bradley’s experiences.

The Opus displays more than 600 moments, providing a unique insight into the life of a Tour de France winner during those three weeks.

The imagery is complemented by a foreword from Paul Weller and commentary from Sir Bradley.

The Opus is designed to give the reader a ‘real-time’ experience of Sir Bradley’s tour with day-by-day commentary delivered in the present tense.

A very special copy of the Yellow Jersey Edition will be auctioned with all proceeds going to The Bradley Wiggins Foundation and MUG.

“Believe it or not the first thing I asked my management to look into when I knew I had won the Yellow Jersey was if we could create an Opus,” Sir Bradley said.

“This Opus is dedicated to my family, friends and team mates who have all made sacrifices over the years and allowed me to compete and make history in Paris, 2012,” he said.

Karl Fowler, CEO and Co-founder of Opus, said “with every Opus, the aim is to make the reader feel close to the subject by telling an epic story with the best and rarest imagery possible.”

“We are truly honoured to be partnering Britain’s greatest ever cyclist to create an Opus about arguably the most impressive achievement by any British athlete in the history of sport.”

“The fact that this Opus covers a period of just three weeks makes it a unique publication in our portfolio,” he said.

“Sir Bradley is, and should be, an inspiration to us all to follow our dreams, to believe that anything is possible with talent, desire and dedication.”


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