Ford Focus Electric goes on sale in the UK

September 9th, 2013 by Ford Motor Company

Focus Focus Electric is available in the UK (click image to expand - image courtesy of Ford Motor Company)

Focus Focus Electric is available in the UK (click image to expand – image courtesy of Ford Motor Company)

The Ford Focus Electric has gone on sale in the UK for £33,500, with an expected on the road price of £28,500 – allowing for the £5,000 UK Government Plug-in Car Grant.

Ford will initially introduce a low volume of Focus Electric vehicles to the UK, responding to interest from fleet customers and in support of Ford’s market-leading business sales.

Focus Electric features an advanced electric motor and lithium-ion battery powertrain that produces 142 PS (metric HP).

The electric car achieves a top speed of 85 mph and has a driving range of 100 miles.

The standard 13 amp home charging cable with three-pin plug can charge the 23 kWh liquid cooled lithium-ion battery pack in 10 to 11 hours, when plugged to 240 volt/10 amp grid connection.

A 32A dedicated fast charge station can also be specified for reduced charge times of three to four hours depending on environmental conditions.

Barb Samardzich, vice president, Product Development, Ford of Europe, said “Ford is leveraging our global experience and expertise to roll-out a range of electrified vehicles that offers a wide and compelling choice.”

This range includes the C-MAX Energi, which, although not initially planned for right-hand drive markets, is Ford’s first production plug-in hybrid.

The C-MAX Energi has a 7.6 kWh lithium-ion high-voltage battery, which can run in the car in pure electric mode for more than 18 miles. The battery can be fully recharged in less than three hours.

A Ford-sponsored poll shows most Europeans are concerned about the environment and believe the biggest problem facing the world today is climate change.

Ford product development chief Graham Hoare (right) introduces transport minister Norman Baker to the Focus Electric which went on sale this week (click image to expand - image courtesy of Ford Motor Company)

Ford product development chief Graham Hoare (right) introduces UK Transport Minister Norman Baker to the Ford Focus Electric at LCV2013 held at the Millbrook Proving Ground in Bedfordshire. (click image to expand – image courtesy of Ford Motor Company)

However, the survey of 6,000 people also found that many are unsure of how to lead a ‘greener’ lifestyle, that most are committed to car ownership, and that the overwhelming majority see electrified vehicles as better for the environment.

Ford commissioned the poll conducted by “The Futures Company” to better understand public opinion and attitudes on a range of mobility issues.

The survey was carried out in six European countries during July and August 2012 and found that:

  • 72% believe electrified vehicles are better for the environment
  • 54% believe climate change is the single biggest problem facing the world today
  • 52% say that their life would be impossible without their car
  • 38% are unsure of how to lead a more environmentally conscious lifestyle
  • 28% would consider buying a vehicle with an electrified powertrain
  • 23% want to change their future travel behaviour to be greener

Ford first produced an electrified vehicle exactly 100 years ago when the company built a non-production electrified version of the Ford Model T.

The joint project between Ford Motor Company founder Henry Ford and inventor Thomas Edison to create a “cheap and practicable… electric automobile” was hampered by the limited battery technology of the time.

“Ford has a proud heritage of making innovative technology available to as many people as possible and will provide one of the industry’s most comprehensive ranges of sub-100 gram per km CO2 cars with the variety and flexibility to suit the needs of all our European customers,” Barb Samardzich said.

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