Nesta’s Centre for Challenge Prizes offers large rewards to help Britain become a nation of cyclists

January 8th, 2013 by Nesta UK

(please click on image to go to Nesta website)

Nesta, the UK’s innovation foundation, has asked people and organisations to come up with new ways to get the nation cycling by launching a ‘challenge prize’.

The initiative has been launched by the Centre for Challenge Prizes.

Hands off my bike‘ is a challenge that is calling on people from all over the UK to come up with breakthrough innovations to make it more difficult to steal bikes.

The winner will receive a £50,000 prize. Deadline for entry is 18 January 2013. The winning innovation will be the one that results in the longest time to steal the bike but judges will also take into consideration the environmental impact, costs and the potential for mass producing the innovation. For full details please visit the Nesta website.

Cycling took centre stage at last year’s London Olympic and Paralympic games, which along with the UK’s Summer of Cycling Campaign, raised the profile of cycling to encourage more people to get on their bikes.

Whether as a means of getting around locally for individuals and families, or for the daily commute, cycling presents a healthy, environmentally friendly, low cost form of transport.

The prize have been designed to harness UK ingenuity to tackle the barriers that cyclists or would-be cyclists, face such as high rates of bike theft (one bike was stolen in the UK every minute last year).

Nesta also initiated a ‘workplace cycle challenge‘ in conjunction with Challenge for Change and Cycling Touring Club (CTC), calling on all UK workplaces with more than ten employees to come up with new ways of increasing the number of employees cycling to and from work. The deadline for this Nesta challenge has already passed but this challenge hopes to help change the perception that cycling is a leisure, rather than a commuting activity.

Nick Wilkinson, CEO of Evans Cycles, said he hoped that the challenges will get more people to enjoy riding bicycles, and turn Britain into a cycling nation.


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