Ellen MacArthur speaks with Jon Snow about the only economy which is sustainable

November 14th, 2011 by Ellen MacArthur Foundation

“If you redesign things differently there’s no reason why you cannot make that product again and again and again,” says Ellen MacArthur.

“If you are faced with running out of something, surely the solution is to use less but it doesn’t solve the problem. It buys ourselves more time.”

“The idea of a circular economy is to redesign things differently – to design for dis-assembly so you can recover all the materials and keep them at the same quality sitting in the product, then there is no reason you can’t make that product again and again and again.”

“We know our economy doesn’t work long term but in a circular economy it does…..”

 

3 Responses to “Ellen MacArthur speaks with Jon Snow about the only economy which is sustainable”

  1. rosie dorey

    Who could fail to admire Ellen firstly for her unbelievable achievements on sail boats, and now for championing the concept of a circular economy to ensure a sustainable future . She really is a star! Good for her.

  2. Michael Gallagher

    Ellen has the kind of can-do attitude that we all need to adopt if this planet is to survive. I wonder if she’d like to lend her name to the anti-incineration movement?

  3. A “circular economy”? Now that’s a radical idea! | SimonBradshaw.net

    […] of me on this one. The other day the following video landed in my inbox, promoting the idea of a “circular economy”. Perhaps it was Ellen MacArthur drawing on her experience as a solo sailor that resonated with […]

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